Custom Boxes WIth Logo Packaging: Following the outbreak of the COVID-19 virus, there was a significant increase in online sales. Since the pandemic outbreak, 27.2 percent of consumers worldwide have done their shopping online, spending a total of $4.29 trillion. According to one study, online purchases will account for 95% of all transactions by 2040.
This significant increase also means that competition among eCommerce businesses is now fiercer than it has ever been. Therefore, to attract customers to their eCommerce businesses, entrepreneurs must develop innovative and cost-effective strategies.
You’ll learn the following things from this comprehensive guide:
- How customized, cheap custom boxes with logo packaging can give you a competitive advantage over your competitors;
- Learn about the steps involved in designing custom boxes with logo packaging that is both functional and eye-catching, and
- How you can use it to promote your company’s brand and its products effectively.
Also Read: Types of Cheap Custom Boxes Packaging To Consider For Your Business
Ready? Let’s get this party started.
What Are the Benefits of Custom Boxes With Logo Packaging?
Well-designed custom boxes with logo packaging solutions can provide a slew of advantages when it comes to your eCommerce business. Here are just a few examples:
It Helps To Strengthen Your Company’s Brand Identity
If your brand identity is strong, it visually communicates to your target market everything your company represents, including why you started your company, your values, and your principles. This is critical because customers today, mainly if your eCommerce business is aimed at Millennials, expect instant gratification.
According to the 5WPR Consumer Culture Report, 71 percent of Millennials are more willing to buy products from a business with the same values.
The Main Reason?
Millennials have this innate desire to make a difference in the world. This need has a significant impact on how they make decisions. From what company they’ll work for to the products they’ll patronize. Take Father Time Bread, for example. In the some video peoples explain how they zeroed in on how much they value quality and trust through their branding and, more importantly, in their product’s custom packaging.
Support Your Marketing Strategy
They say, “first impressions last,” and nowhere is this more evident than the eCommerce industry. Seventy-two percent of consumers point to a product’s packaging as one of the critical factors that affect their buying decision. It’s what captures your customers’ attention as they browse through a traditional store’s aisle.
The appropriate custom boxes with logo packaging also make it easier to create eye-catching visuals to post on social media. In this post-pandemic world where 70 percent of people do their virtual “window shopping” on Instagram. An ‘Insta-worthy’ packaging can cause your target customers to stop scrolling through their feed and learn more about your products.
Also Read: Innovative Custom Boxes With Logo Packaging Design Trends
Take, for example, this photo that we uploaded as part of our Valentine’s Day campaign. The designs of the custom boxes with logos were strong enough to stand on their own. That there was no need for additional props or fancy copy to accompany them.
Improves The Overall User Experience For Your Customers
It is possible to differentiate your brand and products from your competitors by providing a positive user experience. It’s what will prevent you from falling into what experts call the commodity trap, where your customers can’t see anything distinct about your products apart from other similar ones they find.
According to a report published by Deloitte, a positive customer user experience causes customers to spend 140 percent more than those that didn’t. They’re also more likely to become loyal and make repeat purchases.
For eCommerce businesses, the customer user experience goes beyond the checkout process. It includes when they receive their orders. In addition, the condition of the custom boxes with logo packaging and products. And how the products are arranged will affect the overall user experience you give to your customers.
Long-Term Savings
At first glance, this may appear to be counterintuitive. After all, you’ll have to spend more money if you want your custom cube boxes with logo packaging to be customized. However, while this is true in the short term customizing the packaging of your products will result in significant savings for your company in the long run.
Here’s why: The shipping cost you pay most couriers follows what’s called a dimensional weight pricing scheme. This means that the fees aren’t based on the custom printed boxes package’s weight. Instead, you’ll be charged for the entire volume of the box you’ll be using, even if it’s not filled. Since you can specify the box’s dimensions in your custom boxes with logo packaging. You reduce the amount of unused space in each box and, consequently, the shipping fees you’ll need to pay.
Steps to Give Your Branded Package the WOW Factor
Step 1: Evaluate Your Custom Boxes With Logo Packaging Needs
- Are you selling any food or perishable items?
- Will you be shipping anything fragile?
- Are you shipping to customers that live overseas?
Take time to think through your answers to these questions. These will help ensure that your custom printed boxes packaging looks good, protect the items that’ll be shipped, and your customers are happy with their experience.
Also Read: Custom Printed Boxes: Packaging Ideas for Every Industry
Step 2: Choose What Packaging You’ll Use.
One of the great things about custom boxes with logo packaging is that you can choose the type of packaging and material you’ll use for each of your products. In addition to the items you’re selling in your online store, there are several factors you’ll need to consider when choosing your cheap custom boxes packaging.
The first thing to consider is your target audience. You’d want to make sure that the packaging you choose resonates with your customers’ wants and needs.
Following Will Be Your Brand Messaging
Custom boxes with logo packaging, as previously stated, are a reflection of your company’s overall brand identity, particularly its core values and principles. So there’s a disconnect if you claim that you’re an eco-friendly business and package your products in conventional plastic boxes. This is exemplified by the cheap custom boxes packaging that Gets Soon and Has a Good Day developed as part of their Make an Impact collaboration campaign.
In addition to ensuring that their respective brand colors and styles are reflected on the entire custom boxes with logo packaging and inserts, they combined their company names to double up as a greeting and personal message to the female entrepreneurs that receive this.
Also, take into account how much you can afford to spend. For example, custom boxes wholesale and containers made of alloy and metal are great aesthetic and functional. But they’re also among the most expensive types of packaging. So, if this is the type of packaging you desire, make sure that you have the necessary funds on hand.
Step 3: Create the Visual Imagination
This is, without a doubt, the most enjoyable aspect of the entire custom printed boxes, with no minimum packaging process. But, unfortunately, it can also be the most overwhelming for many eCommerce business owners because it will make or break their chances for success.
Some eCommerce business owners will create custom boxes with logo packaging artwork and design either from scratch or by using a design tool like Canva. However, developing a professional-looking strategy that’ll get your products to stand out takes a significant amount of patience. Plus, you’ll need to have that keen eye for detail.
Also Read: A Guide: Why Your Brand’s Cheap Custom Boxes Packaging So Important?
A more cost-effective approach to designing the artwork is getting a designer specializing in custom boxes with logo packaging to do it for you. For starters, an experienced custom packaging designer can quickly develop designs based on the ideas you share, your products, and your overall brand identity, just like this custom packaging used by Women’s Collective Box, such as custom cosmetic boxes.
They can even provide you with custom printed boxes packaging mockups so that you can visualize the final output and make a well-informed decision. Custom design packaging mockups allow you to get the overall look and feel from all angles. As a result, when selecting custom boxes with logo packaging design, make sure to request a copy of their portfolio. Aside from viewing the various custom window boxes packaging designs that the designer has already created, you will also assess the designer’s overall style concerning your overall brand.
Step 4: Add the Fine Details
Suppose there is one thing that will elevate your custom packaging and user experience to the next level. In that case, it is the small details that you incorporate into the entire unpacking experience. Adding a handwritten ‘Thank You’ note or printing it inside your custom packaging helps reassure your customers. That they’ve made the right decision to buy from you.
Moreover, it is precisely these small extras that will encourage your customers to post pictures of their unboxing and shopping experience on social media platforms.
Step 5: Now It’s Time To Bring Your Custom Packaging To Life!
Here are the things you’ll need to consider when choosing a vendor to ensure that your custom boxes with packaging are printed and cut according to your specifications:
- Product And Service Range: Ideally, you’d want to choose custom boxes with logo package fulfillment companies that’ll serve as a one-stop shop. This ensures that your cheap custom boxes packaging comes out the way you expect while keeping the costs down.
- Level of Expertise: Select a company with previous knowledge in designing custom cardboard boxes with logo packaging for businesses in your industry. They provide you with design ideas that will effectively resonate with your target audience. While not compromising the quality of your products when they reach your customers’ homes or offices.
- Your Financial Situation Yes, you would want your products to be packaged in a visually appealing manner. However, it should be as cost-effective as possible. If you don’t, your profit margin will begin to dwindle, and you’ll have to develop creative strategies to compensate. This means that the vast majority of eCommerce businesses must pass on the expense to their customers. High prices can easily cause them to buy elsewhere.
- Delivery: Aside from the turnaround time, consider the minimum number required to process your order since this can affect your ability to service and deliver your customers’ orders.
- Customer Service: No business is perfect. So, you’d want to make sure that if you got a question or an update on your order. You could quickly get in touch with someone who can answer your questions promptly and courteously.
- Feedback And Reviews: Please do some research and check the experience that the company’s existing customers have when ordering their custom soap boxes with logo packaging.
Step 6: Integrate Your Custom Packaging into Your Marketing Strategy
The packaging for your brand new personalized product has just been delivered to your door. Congratulations! More than that. You now have a fantastic marketing tool that you can utilize to attract your target market’s attention and persuade them to make a purchase. Here are some ideas to get you started:
Would you mind encouraging Them To Subscribe To Your Email List
Along with your “Thank You” note, why not include a QR code that will allow your clients to sign up for your email list in a matter of seconds? This provides you with the opportunity to continue cultivating the relationship you’ve established with your consumers and entice them to make another purchase.
Read More: How to Make Cheap Custom Boxes Packaging: A Beginner’s Guide
Create A Sensation Of Fear Of Missing Out (FOMO)
We don’t want to be left out in the cold as human beings. So, as a means of alleviating this “painful” feeling. They go out and purchase the product to be considered among the “in” and “cool”. One of the most beneficial aspects of this strategy is that firms of all sizes and sectors can implement it. Take, for example, the University of the Ozarks in Springfield, Missouri.
As part of its push to attract more students to the institution, it decided to provide them with a customized welcome kit. Which contained a variety of things emblazoned with the university’s emblem, along with their admission letters.
Receiving the good news was made much more special thanks to the personalized welcome kit. But, even more importantly, it lifted the university to the level of being one of the top universities for which high school students would want to consider applying. As a result, the number of students enrolled at the university climbed by 29 percent from one year to the next.
Launch A Campaign Centered On User-generated Content
The term “user generated content” (UGC) refers to content created and published by your existing consumers on their social media profiles, as indicated by the name. UGC, such as this article written by one of our customers is influential since 92 percent of consumers consider purchasing things recommended to them by others. Meanwhile, it allows you to reach a more specific audience without spending a lot of money on advertising.
When establishing a user-generated content (UGC) campaign. The most important thing to remember is to develop a distinctive hashtag for your business and make it easy for your customers to remember. You’ll be able to identify and repost the material your consumers have shared on Instagram. And other social media networks much more rapidly this way.
What Comes Next?
Following the instructions in this article, you should be able to begin producing custom boxes with logo packaging for your eCommerce store and products immediately after finishing them. It will, without a doubt, be a lengthy procedure that will necessitate a lot of time, work, and patience. But, in the end, it will be well worth the effort. An easier option, of course, is to hire a professional with extensive experience in cheap custom boxes packaging, which will guide you through the entire process.
That Is Where The Crew Here At BoxPrinting4Less Can Be Of Assistance
BoxPrinting4Less, in contrast to most custom packaging vendors, offers a comprehensive range of services to assist you in creating gorgeous custom boxes with logo packaging from beginning to end. Contact BoxPrinting4Less right away to find out more about how we can help you.
Also Read: How To Find The Best Custom Cardboard Boxes For Every Business